Exclusive representation means stepping into a new era, in which business are not randomly done. A real estate agent is like a lawyer - he cannot represent both sides, in our case the buyer and the seller, because they have opposite interests.

Precisely this is why exclusive representation means only one real estate agent, one contract, one property with a clear goal: a guaranteed gain. The real estate agent turns into a vivid advertising source for the property he wants to sell and the owner has direct control over his activities. The real estate agent assumes his obligations in a contract, invests in each property from his portfolio (for marketing and advertising), constantly informs the owner about actions he undertakes etc.

Each property is being treated like a VIP one.